Las Vegas

Now, more than ever, home

sellers need a skilled and

knowledgeable real estate

agent.

One armed with much more

than a ‘for sale’ sign and

multilist access. Today’s

home sales require a

realistic approach from

home sellers combined with

marketing and strategies of

the agent.

While your individual

situation will require more

specific attention, here I’ll

provide some general home

selling thoughts for you to

consider.

If you have any questions or

need a more detailed

explanation, I’d be happy to

discuss it with you.

.

2009 RobertaLaRocca.com - All Rights Reserved

Setting the Right Price - Your Key to Success

Today’s home sales market is very competitive, so you have to be, as well. An

agent can provide you with today’s comparable home sales values, where you

can see for yourself what prices have been for similar homes in your immediate

area. From those you can determine a realistic and marketable listing price for your home.

A Cut Above the Rest

When you purchased your home, you probably had reasons why you selected it

over others. Buyers looking at your home will be doing the same, so give them

a reason to be as interested in it as you were when you purchased it.

This is the time to pay attention to details, making your home show place ready.

Make any repairs, clean and tidy up, paint if necessary, and remove any excess furniture

or personal items. Clutter makes your home appear smaller, and you want buyers to

visualize that they live in the home, not you. Keep it show ready at a moment’s notice.

Marketing - Think Outside the Box

So you have the price right and curb appeal. How do you get buyers to your

curb? With an abundant home inventory it’s easy to get lost in the crowd by just

being another listing on the MLS. There are a variety of ways that could attract

more attention to your home. Be open to your agent’s suggestions, and be willing to make

changes to improve traffic flow.

Availability, Convenience, and a Doing a Vanishing Act

You’ve done everything right to this point and, driving buyer traffic that want to

see your home. This is where you can wipe out everything you’ve done so far.

One of the biggest issues is making your home available to those that want to

view what you’ve marketed so well.

Make your home available when it’s convenient for buyers to see it, not when it’s

only convenient for you. Weekends, evenings, whenever, buyers most likely have a select

amount of time off just as you do, or for those relocating from out of town, may only have

a small window of opportunity. Don’t shut them out. More often than not they’ll just pass

you by, often remarking... “Do they want to sell, or not?”

Being in your home when it’s being shown is also a buyer turn-off. They feel

inhibited to comment on the home with likes and dislikes, and you being there again

makes it difficult for them to visualize it being their home instead of yours. Do your best to

be away from the home when they arrive. If you can’t be away when they arrive, welcome

them to look around, then excuse yourself to disappear for a while. Take a walk, a drive,

whatever you chose, just give the buyers an opportunity to see your home as being theirs.

  Roberta LaRocca