Now, more than ever, home
sellers need a skilled and
knowledgeable real estate
One armed with much more
than a ‘for sale’ sign and
multilist access. Today’s
home sales require a
realistic approach from
home sellers combined with
marketing and strategies of
While your individual
situation will require more
specific attention, here I’ll
provide some general home
selling thoughts for you to
If you have any questions or
need a more detailed
explanation, I’d be happy to
discuss it with you.
Setting the Right Price - Your Key to Success
Today’s home sales market is very competitive, so you have to be, as well. An
agent can provide you with today’s comparable home sales values, where you
can see for yourself what prices have been for similar homes in your immediate
area. From those you can determine a realistic and marketable listing price for your home.
When you purchased your home, you probably had reasons why you selected it
over others. Buyers looking at your home will be doing the same, so give them
a reason to be as interested in it as you were when you purchased it.
This is the time to pay attention to details, making your home show place ready.
Make any repairs, clean and tidy up, paint if necessary, and remove any excess furniture
or personal items. Clutter makes your home appear smaller, and you want buyers to
visualize that they live in the home, not you. Keep it show ready at a moment’s notice.
Marketing - Think Outside the Box
So you have the price right and curb appeal. How do you get buyers to your
curb? With an abundant home inventory it’s easy to get lost in the crowd by just
being another listing on the MLS. There are a variety of ways that could attract
more attention to your home. Be open to your agent’s suggestions, and be willing to make
changes to improve traffic flow.
Availability, Convenience, and a Doing a Vanishing Act
You’ve done everything right to this point and, driving buyer traffic that want to
see your home. This is where you can wipe out everything you’ve done so far.
One of the biggest issues is making your home available to those that want to
view what you’ve marketed so well.
Make your home available when it’s convenient for buyers to see it, not when it’s
only convenient for you. Weekends, evenings, whenever, buyers most likely have a select
amount of time off just as you do, or for those relocating from out of town, may only have
a small window of opportunity. Don’t shut them out. More often than not they’ll just pass
you by, often remarking... “Do they want to sell, or not?”
Being in your home when it’s being shown is also a buyer turn-off. They feel
inhibited to comment on the home with likes and dislikes, and you being there again
makes it difficult for them to visualize it being their home instead of yours. Do your best to
be away from the home when they arrive. If you can’t be away when they arrive, welcome
them to look around, then excuse yourself to disappear for a while. Take a walk, a drive,
whatever you chose, just give the buyers an opportunity to see your home as being theirs.