ABOUT ME

MY BUSINESS, PERSONAL AND PROFESSIONAL EXPERIENCE
Roberta LaRocca REALTOR Las Vegas, NV Real Estate Agent
How my Business and Real Estate Education Began  I was born and raised in suburban Pittsburgh, PA, and fortunate to be raised in a family with an entrepreneur as a father, and mentor.  Around age 6, I began going to work with him, and little did I realize at the time, he was showing me the ropes.  Did I catch a break as the owner’s daughter.  Not really, unless you consider his version of “The Apprentice.”  There were occasions I would get the “You Fired,” and sent home, only to get called back the next day. So not only did I learn about running a business, customer service, marketing, and a whole lot more, I also began my education on real estate.  From commercial to residential leases to property purchases. This included going with his attorney to bid on city properties to just about everything else you could imagine, even through my years in high school, and college to study business at Duquesne University. It was also during this time that my dad gave me my first personal lesson in real estate.  He gave me a house!  I cried, but it’s not what you might be thinking.  This wasn’t tears of joy… the place was a disaster!  I told him I didn’t want it, and he said “Too bad, it’s yours.”  I asked him what on earth am I going to do with this?  His response, “Sell it, fix it, figure it out,”  and I did. Yes, my first home restoration project. Going through the process of a rehabilitation loan, hiring contractors, and dealing with the all the surprises that can turn up in a project like this.  From there I went on to other investment properties, up to a design / build custom home of my own, on 9 acres.  So I’ve had a lot of experience not only for investment, but on both the buyer and seller side of real estate transactions. All this was done while owning a multi-unit customer service oriented business, and raising a family.  While I was successful, there was always something missing.  I was never happy living with the cloudy gloom, humidity, rain, snow, and cold of the northeast.  I reached a point in my life I knew it was time to make my move. I always wanted to live in the southwest.  I wasn’t sure where, but did know one thing.  I never wanted to live in Las Vegas!  It’s just a bunch of casinos!  There’s nothing to do but gamble!  Well, or so I thought, until I found all that Las Vegas had to offer. Relocating to Las Vegas I was in the fortunate position to relocate to anywhere I’d like.  So why did I choose Las Vegas?   After falling for all the stereotypes of the city, I then discovered it’s “other” side.  It’s not what you see on TV and movies, the marketing as a tourist destination, or the limited view from the 4 miles of the Las Vegas Strip.  In the 600 square miles of the valley you find wonderful communities with parks, trails, and recreation that are amazing, and still has my visitors saying, “WOW, it’s so clean and beautiful here, and there’s so much to do”   Moving here with my school aged sons was also great for them.  They were exposed to a greater cultural diversity, as Las Vegas is a true melting pot with residents from across the country and the world.  My parents came along to help us get settled in.  They were only going to stay a month or so, but never left.  They quickly saw what we had discovered and found it was a great place to retire.  Over the years there were other family members that followed in our footsteps. So when you hear me talking about Las Vegas, no it’s not a sales pitch.  I’m still in a position that I could move somewhere else, but choose not to.  To this day I still consider this the best move I could have ever made.  As I have traveled to other areas, I also find living here can spoil you.  It’s everything from Las Vegas’ 24/7 convenience and having world class resorts, entertainment, shopping and dining, to it’s access and weather for enjoying the outdoors, and it’s low taxes.  Yes, it’s a unique place that offers the amenities of much larger city, but with small city charm. Why Choose Real Estate as a Profession? With my experience and education in both business and real estate, those qualifications made for a natural fit.  But, I did wait before entering the industry.  Moving here during the “Boom” years,  I didn’t feel the industry or the economy was sustainable.  In good conscience, I couldn’t place people in homes when I felt this way, and unfortunately that did come true.  So I waited for the market to hit bottom.  At that time I tested for both salesperson and broker licenses and passed both exams.  This in spite of being told not to expect passing the broker’s exam the first time, and that it more often than not, takes several attempts.  I later tested and added licensed Property Management. Since then, my clients have ranged from professionals and executives, to families, singles, and those relocating in retirement.  I’ve helped them with luxury homes in gated communities to more modest town homes, and everything in between, and acted as both a buyers agent and a listing agent.  I’ve also performed property management and home rentals. Property management is handled through a separate division with Simply Vegas, but I maintain my licensing and knowledge for clients purchasing for investment or future relocation.
My clients have also covered a wide range of funding sources on either side of a home purchase or sale, including investors and cash buyers, conventional, FHA, and VA financing, as well as 203K rehabilitation loans. These have been for new homes, models, and standing inventory with a variety of builders,  traditional resales, and Bank Owned foreclosures. Now to be a good agent, it’s more than taking classes and passing a test. If you want to be successful and truly representing your client’s interests, it takes a wealth of experience.  The market changes, regulation changes, and no two home sales from either side of the closing table are the same. Without being truly full time, dedicated, and knowledgeable in a variety of situations, it’s impossible to offer quality customer service.   Researching and Choosing Your Agent Let me repeat what was on my home page.  From the National Association of REALTORS® 2015 industry D.A.N.G.E.R. report stating; “The real estate industry is saddled with a large number of part-time, untrained, unethical, and/or incompetent agents. This knowledge gap threatens the credibility of the industry.”  Let me explain why I believe this happens and how it affects you. Agent schools are inexpensive, and testing and licensing as a salesperson isn’t as difficult or have the secondary education requirements of a broker license.  This ease of entry is the reason why there was an increase in agents during the boom years, and again now as the market has become more stable and with steady, but more moderate, price increases.  Desirable and well priced homes can move quickly. This is what attracts the part-timers and the return of those who dropped out of the industry.  It’s not a desire to make this a profession, it’s more about their focus on dollar signs.  This lack of industry focus is what leads to that knowledge gap of untrained and incompetent agents.  Their lack of business experience also explains their ebb and flow into real estate, and what creates their unethical issues. For those like myself who are experienced in business, investment, expenses, and a lack of guaranteed steady income are easy to understand.  There is no weekly paycheck or expenses.  A commission check only happens days after a home sale actually closes.  Out of that, brokerage fees of up to 36% or more can be deducted, and if a referral, another 25% less to you.  You could also work for weeks or months with a buyer or seller, and even through no fault of your own, never get paid for your time or have your expenses reimbursed.  Again, a cost of doing business, and not unlike spending time and money to prepare a bid, but not get a contract because a buyer’s financing fell through. Benefits like health care, unemployment compensation, workman’s comp, paid vacation, sick days and the like, don’t exist, you’re on your own.  Those FICA and Medicaid paycheck deductions as an employee are at 7.65% of your income, but being self employed it jumps to the full 15.3%.  You, as your employer, pay the other half.  You can also be effected by economic slowdowns, interest rates, seasonal slow periods and many other outside forces.  All the while expenses remain.  State and local business and real estate licensing and  membership dues for access to the MLS.  Continuing education classes, whether in a classroom or online.   Tack on office expenses, both at a brokerage and at home if you want to be efficient, and the numbers continue to climb.  Plus photography, various technology, for sale signs and electronic lock boxes.  Then the marketing, so that you can be found, as being with a brokerage doesn’t mean you’re handed clients.  Anyone who is a business owner naturally expect these expenses and situations, knows how to budget for them and offers a a quality product to survive these issues, but many who enter the industry, do not.  I believe this is what can cause the unethical behavior as mentioned in this report.   Again, their focus isn’t on the business, it’s the lure of cash, and it doesn’t matter what corners are cut to get it. Then there is work schedule, as there really is none.  While this can offer some flexibility, you can’t drop the ball when clients are at the door. Yet it’s almost unimaginable, even a large national chain actually professes having “Business Hours” as a way of gaining respect from clients.  Good to know that they don’t operate in fields where clients may need them beyond banker’s hours.  Professionals such as doctors, lawyers, to even a plumber don’t gain respect this way.  Having a heart attack?  Wait until tomorrow, it’s after 5pm.  You were arrested?  Sorry, I’m not taking your calls, I have family time.  Your pipe broke and is flooding your house?  Sorry, I’m off for the weekend.  I feel your investment, that can be hundreds of thousands of dollars, can be just as important to you. I think now you can understand the why of part time agents and those more concerned with their interests, than yours.  I also believe you can see there are those that cut corners and replace quality service, that can cost you in the long run,  with the lure of discounts. To me, that means you’re going to be  lost in the crowd of the volume they must do to stay alive, and the quality of service you receive, suffers.  Unfortunately they may be the agent on the other side of your transaction.  For your major investment, and quality of life, I believe you can visualize why you really need a professional real estate agent on your side.
© 2015 Roberta LaRocca  All Rights Reserved
NAVIGATION
SOCIAL
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CONTACT
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email:
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         ADDRESS 1780 W. Horizon Ridge Pkwy Suite 100 Henderson, NV    89012
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© 2015 Roberta LaRocca - All Rights Reserved
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ABOUT ME

MY BUSINESS, PERSONAL AND PROFESSIONAL EXPERIENCE
Roberta LaRocca REALTOR Las Vegas, NV Real Estate Agent
How my Business and Real Estate Education Began  I was born and raised in suburban Pittsburgh, PA, and fortunate to be raised in a family with an entrepreneur as a father, and mentor.  Around age 6, I began going to work with him, and little did I realize at the time, he was showing me the ropes.  Did I catch a break as the owner’s daughter.  Not really, unless you consider his version of “The Apprentice.”  There were occasions I would get the “You Fired,” and sent home, only to get called back the next day. So not only did I learn about running a business, customer service, marketing, and a whole lot more, I also began my education on real estate.  From commercial to residential leases to property purchases. This included going with his attorney to bid on city properties to just about everything else you could imagine, even through my years in high school, and college to study business at Duquesne University. It was also during this time that my dad gave me my first personal lesson in real estate.  He gave me a house!  I cried, but it’s not what you might be thinking.  This wasn’t tears of joy… the place was a disaster!  I told him I didn’t want it, and he said “Too bad, it’s yours.”  I asked him what on earth am I going to do with this?  His response, “Sell it, fix it, figure it out,”  and I did. Yes, my first home restoration project. Going through the process of a rehabilitation loan, hiring contractors, and dealing with the all the surprises that can turn up in a project like this.  From there I went on to other investment properties, up to a design / build custom home of my own, on 9 acres.  So I’ve had a lot of experience not only for investment, but on both the buyer and seller side of real estate transactions. All this was done while owning a multi-unit customer service oriented business, and raising a family.  While I was successful, there was always something missing.  I was never happy living with the cloudy gloom, humidity, rain, snow, and cold of the northeast.  I reached a point in my life I knew it was time to make my move. I always wanted to live in the southwest.  I wasn’t sure where, but did know one thing.  I never wanted to live in Las Vegas!  It’s just a bunch of casinos!  There’s nothing to do but gamble!  Well, or so I thought, until I found all that Las Vegas had to offer. Relocating to Las Vegas I was in the fortunate position to relocate to anywhere I’d like.  So why did I choose Las Vegas?   After falling for all the stereotypes of the city, I then discovered it’s “other” side.  It’s not what you see on TV and movies, the marketing as a tourist destination, or the limited view from the 4 miles of the Las Vegas Strip.  In the 600 square miles of the valley you find wonderful communities with parks, trails, and recreation that are amazing, and still has my visitors saying, “WOW, it’s so clean and beautiful here, and there’s so much to do”   Moving here with my school aged sons was also great for them.  They were exposed to a greater cultural diversity, as Las Vegas is a true melting pot with residents from across the country and the world.  My parents came along to help us get settled in.  They were only going to stay a month or so, but never left.  They quickly saw what we had discovered and found it was a great place to retire.  Over the years there were other family members that followed in our footsteps. So when you hear me talking about Las Vegas, no it’s not a sales pitch.  I’m still in a position that I could move somewhere else, but choose not to.  To this day I still consider this the best move I could have ever made.  As I have traveled to other areas, I also find living here can spoil you.  It’s everything from Las Vegas’ 24/7 convenience and having world class resorts, entertainment, shopping and dining, to it’s access and weather for enjoying the outdoors, and it’s low taxes.  Yes, it’s a unique place that offers the amenities of much larger city, but with small city charm. Why Choose Real Estate as a Profession? With my experience and education in both business and real estate, those qualifications made for a natural fit.  But, I did wait before entering the industry.  Moving here during the “Boom” years,  I didn’t feel the industry or the economy was sustainable.  In good conscience, I couldn’t place people in homes when I felt this way, and unfortunately that did come true.  So I waited for the market to hit bottom.  At that time I tested for both salesperson and broker licenses and passed both exams.  This in spite of being told not to expect passing the broker’s exam the first time, and that it more often than not, takes several attempts.  I later tested and added licensed Property Management. Since then, my clients have ranged from professionals and executives, to families, singles, and those relocating in retirement.  I’ve helped them with luxury homes in gated communities to more modest town homes, and everything in between, and acted as both a buyers agent and a listing agent.  I’ve also performed property management and home rentals. Property management is handled through a separate division with Simply Vegas, but I maintain my licensing and knowledge for clients purchasing for investment or future relocation.
My clients have also covered a wide range of funding sources on either side of a home purchase or sale, including investors and cash buyers, conventional, FHA, and VA financing, as well as 203K rehabilitation loans. These have been for new homes, models, and standing inventory with a variety of builders,  traditional resales, and Bank Owned foreclosures. Now to be a good agent, it’s more than taking classes and passing a test. If you want to be successful and truly representing your client’s interests, it takes a wealth of experience.  The market changes, regulation changes, and no two home sales from either side of the closing table are the same. Without being truly full time, dedicated, and knowledgeable in a variety of situations, it’s impossible to offer quality customer service.   Researching and Choosing Your Agent Let me repeat what was on my home page.  From the National Association of REALTORS® 2015 industry D.A.N.G.E.R. report stating; “The real estate industry is saddled with a large number of part-time, untrained, unethical, and/or incompetent agents. This knowledge gap threatens the credibility of the industry.”  Let me explain why I believe this happens and how it affects you. Agent schools are inexpensive, and testing and licensing as a salesperson isn’t as difficult or have the secondary education requirements of a broker license.  This ease of entry is the reason why there was an increase in agents during the boom years, and again now as the market has become more stable and with steady, but more moderate, price increases.  Desirable and well priced homes can move quickly. This is what attracts the part-timers and the return of those who dropped out of the industry.  It’s not a desire to make this a profession, it’s more about their focus on dollar signs.  This lack of industry focus is what leads to that knowledge gap of untrained and incompetent agents.  Their lack of business experience also explains their ebb and flow into real estate, and what creates their unethical issues. For those like myself who are experienced in business, investment, expenses, and a lack of guaranteed steady income are easy to understand.  There is no weekly paycheck or expenses.  A commission check only happens days after a home sale actually closes.  Out of that, brokerage fees of up to 36% or more can be deducted, and if a referral, another 25% less to you.  You could also work for weeks or months with a buyer or seller, and even through no fault of your own, never get paid for your time or have your expenses reimbursed.  Again, a cost of doing business, and not unlike spending time and money to prepare a bid, but not get a contract because a buyer’s financing fell through. Benefits like health care, unemployment compensation, workman’s comp, paid vacation, sick days and the like, don’t exist, you’re on your own.  Those FICA and Medicaid paycheck deductions as an employee are at 7.65% of your income, but being self employed it jumps to the full 15.3%.  You, as your employer, pay the other half.  You can also be effected by economic slowdowns, interest rates, seasonal slow periods and many other outside forces.  All the while expenses remain.  State and local business and real estate licensing and  membership dues for access to the MLS.  Continuing education classes, whether in a classroom or online.   Tack on office expenses, both at a brokerage and at home if you want to be efficient, and the numbers continue to climb.  Plus photography, various technology, for sale signs and electronic lock boxes.  Then the marketing, so that you can be found, as being with a brokerage doesn’t mean you’re handed clients.  Anyone who is a business owner naturally expect these expenses and situations, knows how to budget for them and offers a a quality product to survive these issues, but many who enter the industry, do not.  I believe this is what can cause the unethical behavior as mentioned in this report.   Again, their focus isn’t on the business, it’s the lure of cash, and it doesn’t matter what corners are cut to get it. Then there is work schedule, as there really is none.  While this can offer some flexibility, you can’t drop the ball when clients are at the door. Yet it’s almost unimaginable, even a large national chain actually professes having “Business Hours” as a way of gaining respect from clients.  Good to know that they don’t operate in fields where clients may need them beyond banker’s hours.  Professionals such as doctors, lawyers, to even a plumber don’t gain respect this way.  Having a heart attack?  Wait until tomorrow, it’s after 5pm.  You were arrested?  Sorry, I’m not taking your calls, I have family time.  Your pipe broke and is flooding your house?  Sorry, I’m off for the weekend.  I feel your investment, that can be hundreds of thousands of dollars, can be just as important to you. I think now you can understand the why of part time agents and those more concerned with their interests, than yours.  I also believe you can see there are those that cut corners and replace quality service, that can cost you in the long run,  with the lure of discounts. To me, that means you’re going to be  lost in the crowd of the volume they must do to stay alive, and the quality of service you receive, suffers.  Unfortunately they may be the agent on the other side of your transaction.  For your major investment, and quality of life, I believe you can visualize why you really need a professional real estate agent on your side.
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